Businesses need to communicate with their customers for many reasons. The most professional way of communicating with a customer is through email. In the business sector, email has been popular for a long time. But, there are many differences in sending emails to a client or customer. Moreover, the area of operation and policy differences between the B2B market and the B2C market. The article will focus on how to write an email professionally for B2B lead generation.
Businesses need leads for more sales generation. To convert a prospect to a lead requires a lot of effort. Companies follow different strategies and policies to get more sales leads. Among the popular lead generation strategies, email marketing is one of them.
To write an email professionally is not as easy as it sounds. You may create a great mess without proper knowledge about professional email writing. It may cost your business a lot. Professional email can be of different types. Based on your objectives, you have to write your emails. Professional email writing needs to follow certain policies, steps, formats, etc. The article will help you understand why email marketing is needed for B2B lead generation. It will also discuss how to write an email professionally. The article also presents the format for professional email writing for the B2B lead generation.
Importance of email marketing for b2b lead generation
To get solid and long-lasting results for your B2B businesses, write emails with care and professionalism. According to a report by the Content Marketing Institute, about 97 percent of B2B uses email marketing for their content promotion and distribution. A report by Chief Marketer shows that 87 percent of marketers use email marketing for lead generation. 59 percent of marketers believe that effective email marketing can increase revenue rapidly.
Hope you can now understand the importance of email marketing for the B2B lead generation from these mentioned statistics.
Format for professional email writing
Email writing follows a format to develop a nice email. To write an email professionally follow the steps given below.
- Email addresses
- Subject Line
- Email Opening
- The main body of the email
- Email should be a nice finishing
- Use a sign-off that best suits your audience and purpose
- Use signature
Need for professional email addresses
An email address matters a lot for creating trust among the target audiences. When your email address contains your business name, it will give credibility to your emails. For example, if Neil Patel’s email address contains its’ website domain name it will assure the audience that they are receiving an email from Neil Patel’s website. So, it will increase the emails’ credibility.
In developing an email address you may not have the control. Still trying to bring your business name and domain name to your email address. A random email address can create suspicion among the email receiver. For example, you can send an email from an address like [email protected] com where your website domain name is candy.com. It will create a negative impression among your audiences. The email can be considered spam.
How to write an email professionally
To write an email professionally, you must need focus on each and every part of the email format. We have seen in our previous section that an email contains several parts.
Create a list of prospects
First, make your email list. To whom you are going to send your emails, try to collect as much information as possible about the audience. The email list should be collected by taking their permission. Use a direct approach to collect emails with the consent of the audience. You can also collect email by using any email finder tool. Must keep the option for unsubscribing your emails. Try to only collect emails from the audiences who are relevant to your business purpose.
Focus on developing your subject line
To write an email professionally, give extra care to your subject line development. The first things that your email receiver will notice about your email are the subject line. Develop a creative but logical subject line. Keep as exact as possible. Know how to create a convincing subject line for an email. To develop a subject line, you must focus on your object of email marketing.
In B2B marketing, the person who will receive your email is a professional person. So, keep in mind the value of their time and expectation. An email with a strong subject line can grab the audience’s attention. As a marketer, you need this attention. So your subject line should be summarized as the following.
- Try to be exact and clear
- Write the subject line based on your objective
- Keep relevancy with your content
- Be authentic
The opening should be formal but interesting
Use a greeting word. Keep one or two-line paragraphs in the above of the mail body. This is called your opening body. After your subject line, your audience will start reading your mail body. In the mail body, the audience will first read your opening paragraph. So, this opening 1–2 lines is important for keeping the audience’s interest. When an audience gets your opening para interesting, they will continue the reading. Otherwise, there is a huge chance the audience will leave reading your content.
The summary brief for your opening message
- Use a formal greetings
- Try to address the email receiver by their name or the name that can go well with a formal mail.
- Try to make it interesting
- Quickly go to your point.
- Keep it within one or two sentences.
Try to be Specific in your email body
To write an email professionally, you first need to know what you are going to deliver to your audience. The body will contain the main message of your email. For example, suppose you are sending the email by carrying an article link on your website. Try to give some hints about the article content.
The short brief for your email body
- Don’t make it too long
- Don’t make it too short
- Try to be as specific as much
- Use easy, simple sentences
- Try to use some emotions but don’t be too much emotional
- Try to be logical.
- Be positive and reflect it in your writing
- Personalization of the content is also necessary
- Write an email body in a way that can create curiosity and a sense of urgency.
The ending should be engaging
After writing the main body, you will start writing the ending part of your mail. The ending salutation is important for any kind of email. In a professional email, this is more true. Write the ending part with respect and a brief salutation.
In short, your email ending should be
- Write it within 1-2 sentences.
- You may end it by asking a question
- Use brief and respectful salutation
- Use email sign-off
To get more qualified leads, use Call-to-action
A call-to-action can help you to turn your prospects into leads and leads into your customers. You may inform your recipient that a wonderful opportunity is waiting for them. So, they may feel the urge to respond to your call to action. You also directly ask for a calling meeting.
Through the call-to-action program, you will understand who has a real interest in your business. This is the last tip for you about how to write an email professionally.
The summary for your call-to-action program
- Increase the urge for call-to-action by showing an opportunity is waiting for the recipients.
- You can highlight the Call-to-action in a bullet point.
- Before probing for call-to-action, you have to create value for the audience.
At the end of our article on how to write an email professionally, try to follow all of the tips described above. For the B2B market, email marketing is more critical compared with the B2C market. The importance of email marketing for the B2B market is discussed above. A well-structured and quality email can bring more quality leads. It can bring more sales and increase revenue for the B2B businesses. Hope the shared 6 tips will help you in your B2B lead generation.