The real estate market is dynamic, with new tracking and marketing technology appearing on the horizon and an explosion of investment options causing trends to change.
To keep things moving, there is a fair dose of new buildings along with growing home prices.
Suppose you get your marketing on target. In that case, the fact that millennials are entering the home-hunting market in unprecedented numbers is a bonus that might lead to genuine financial success.
This article is about Real Estate Marketing Automation ideas to assist you in taking advantage of the current real estate boom and developing a solid client that will eventually improve your bottom line.
Best 5 Real Estate Marketing Automation Ideas
As long as you send the appropriate emails to your clients at the relevant points in their sales process, real estate and email marketing are a match made in heaven.
Favorable engagement was obtained by 63% of email marketing activities in the real estate sector.
Let’s examine the range of email marketing strategies that real estate brokers can employ to generate leads, cultivate prospects, and secure recurring business from past customers.
Real Estate Marketing Automation Using Email Marketing
Email marketing is a popular and efficient method of maintaining contact with potential customers. It is a mainstay of the real estate sector and an essential component of marketing strategy.
Email marketing allows you to schedule drip campaigns with monthly insights and tips, welcome emails, and other exciting content for your audiences.
After open houses, you might send out follow-up emails automatically. Alternatively, use real-time property listings and market updates to stay informed about your leads.
It’s an essential tool for improving conversion rates and maintaining contact.
Real Estate Marketing Automation Using Signup Forms
You may quickly and easily gather contact details online in return for information by using signup forms. You may send out a weekly email newsletter with tips on soliciting someone’s phone number or email address.
On your website, landing pages, or social media bio, you can include signup forms. Use them to find out details relevant to your objectives, such as the seller’s or buyer’s area or whether they are represented by a real estate agent already.
Real Estate Marketing Automation Using CRM Software
One of the top three most helpful tools for locating quality leads is a CRM. CRM (customer relationship management) platforms provide your team with a wealth of integrations for technologies you already use, along with solid automation functions. Professionals in real estate must need these.
Using a CRM, you may organize leads according to the requirements and preferences they provide on your signup form. Realtors may then effortlessly maintain segments through automation.
Email marketing, lead scoring models, and transaction pipelines may all be managed with real estate automation.
Real Estate Marketing Automation Using Social Media
Sharing listings on social media is an effective strategy to reach a larger audience. 92% of realtors use Facebook, in actuality.
Start a tailored ad campaign with real estate automation. You can create Facebook ads to retarget contacts you already have, for instance, using Brevo CRM. Advertisements for audiences resembling current contact groups can also be made.
Real Estate Marketing Automation Using Automate Scheduling
You will probably be able to take advantage of a meetings tool with a booking page if you use a CRM. To let leads know when you’re available, booking pages automatically sync with your calendar.
There will be no more back-and-forth coordination when prospects book independently. To ensure that your prospect doesn’t miss a video call, set up automated reminders.
Advantages of Real Estate Marketing Automation
There are several benefits to choosing automation for your real estate company, and they go beyond simply increasing productivity. In 2024, creative tasks like design and teamwork can be made more efficient. Find out how below.
Time Management And Streamlined Tasks
Let’s discuss time management. Ever wished that your branding assignments could be as simple as getting a stock photo and putting it on all the social media platforms (also known as the social media nascent stage)? Sort of, that magic comes into play with Xara.
You can obtain branded templates that you can create in a matter of seconds and utilize them as marketing collateral in place of downloading images from the Internet.
A Better System For Managing Leads
Let’s start managing leads using marketing automation software now. Think of it as your one-stop shop for everything from lead generation to conversion. Maintaining your real estate company’s online presence and building brand awareness are standard components of digital marketing.
You cannot, however, alter it. Posting on social media marketing channels generates 38% of leads by itself. Print and Facebook advertisements rank highly on the list as well. Since you need collateral, automating lead creation and brand awareness campaigns is your best bet for a steady stream of new leads.
Reliable Branding with Minimal Work
In the real estate industry, maintaining a consistent brand image is revolutionary. Real estate marketing automation is available to make this vital task for agents easier:
CustomizedCustomized Templates Available
With only a few clicks and no need for sophisticated design knowledge, you can easily exhibit your properties using customizable templates included in any reliable real estate marketing automation software.
Simple Branding Standards
Xara, in particular, makes it simple to import and apply brand rules, guaranteeing a dependable and polished appearance every time.
No Hurried or Generic Items
It is optional to make last-minute, hurried attempts when you have professionally prepared templates. You can quickly obtain polished, expert resources in place of posting unprofessional, ineffectual content.
Steer clear of unbranded content.
This is quite significant. Branded material conveys professionalism and establishes a reputation for your business. This was no longer an essential benefit for large firms with much larger budgets! With the correct Real Estate Marketing Automation technologies, every piece of content—from emails to social media posts—proudly bears the imprint of your brand.
Greater Brand Administration with a DAM
The key to making it all work is to use a real estate marketing automation tool in conjunction with a digital asset management (DAM) system. All in all, a DAM centralizes your brand assets, guaranteeing that all members of your team have access to the most recent templates, photos, and logos.
This consistency in brand characteristics strengthens brand identity throughout all marketing collateral. Do you want people to recognize your agency right away? That concludes it. Bid farewell to disjointed branding and hello to a consistent, businesslike appearance that appeals to clients with Xara’s DAM.
Listings that Increase Lead Generation and Sales
Your property listings are crucial to drawing in leads and closing deals in the real estate market. Xara goes above and beyond by turning your listings into captivating exhibitions.
Xara makes sure your listings stand out with eye-catching design, intriguing descriptions, and well-considered positioning. What was the outcome? Engaging content attracts more leads, and when your properties are highlighted, sales increase.
Rapid Market Adjustment
Do you need to quickly adjust your marketing approach, follow a trend, post an urgent listing, or take a different course? Real estate marketing software functions as a single dashboard that agents and realtors may access to learn about tactics and brand rules when they change.
Then, in a matter of minutes, they may produce new materials without exerting any further effort. Reduced meeting schedules, unbranded materials, and protracted, months-long learning curves. To keep all agents informed while the procedure stays the same, send updated guidelines.
Using marketing automation solutions, you can help your agents adjust to this transition more easily and quickly. Here’s how:
Get to know and introduce yourself. New teams are introduced to the marketing automation software during a brief meeting.
Simple Setup. Their setup is guided by established protocols, which lowers the learning curve.
Strengthen the brand’s guidelines. Teams use the dashboard to enforce new guidelines (fonts, logos, colors, and styles) by applying them to templates.
Regularity with Simplicity. Assets are immutable, so agents don’t have to retrain themselves on styles, designs, or methods.
Basic Interaction. During a meeting, agents are informed of these changes. Thanks to real estate marketing automation, substantial learning is optional.
The key to locating high-quality leads, figuring out what they need, and closing deals is real estate marketing automation. Leads are more likely to convert when they are nurtured with the appropriate material at the proper moment.
